.01 Planning and Strategy
The first step is planning and research, which involves defining the client's goals and objectives, and determining how the agency can best meet those goals through digital marketing and advertising. This step may also involve researching the client's target audience, competitors, and industry trends to inform the agency's strategy.
.02 Execution and Implementation
The second step is execution, which involves designing and developing creative content and digital marketing campaigns based on the strategy developed in the planning phase. This could include website design and development, search engine optimization, social media marketing, email marketing, and other digital advertising campaigns.
.03 Reporting and Optimization
The final step is measurement and analysis, which involves tracking the performance of the campaigns and using data and analytics to refine and improve future campaigns. This step may also involve providing reports to the client on the effectiveness of the campaigns and making recommendations for future initiatives.